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Hello Digital Nesters,
In this tech driven world, literally everything is learned and taught through the internet, it is inevitable. Sharing knowledge and expertise has never been easier. Whether you’re an expert in your field, or a passionate person about a certain topic, creating and selling online courses can be a very rewarding way to share your skills with a global audience. Digital courses have strongly risen during COVID and while Udemy is a traditional and most widely known platform, another one that has made the process of creating and selling - and accessible to everyone is Teachable.
If you don’t know what Teachable is, it’s an all-in-one platform where you can create, market and sell your online courses. It provides everything you need to start your own online school (where your audience will learn), from customizable course pages/outlines to secure payment processing. With this platform, you can create valuable content, such as online courses, digital downloads or coaching, while Teachable care of the rest, and by that, I mean all the technical aspects. With a Teachable subscription, you can easily host and deliver your course content, payments process and student enrollments, and receive assistance with tax and financial aspects. You do not have to break your head wondering where to sell and how to sell, or how to market, Teachable has got your back from beginning to the end.
In this guide, I’ll detail step by step on how to create and sell online courses on Teachable (another blog post about digital downloads and coaching coming soon :)), from planning your course to launching it successfully. Whether you’re a teacher, coach, entrepreneur, or simply a well resourced individual, Teachable can help you turn your expertise into a profitable online course. Get ready Digital Explorers!
Step 1: Sign up and Set Up Your School
To get started, head to the Teachable website and create an account. Once that is done, you can setup your school by choosing name that reflects your brand and then customize your branding with your logo and color scheme. This will help create a professional look and vibe for your online school and make it seem more appealing to your students.
Step 2: Plan Your Course Content
The key to a successful online course is to plan your content carefully. Your initial step should be to define your course topic and target audience. Establish concisely the what and how. Here you should think about what you want your students to achieve by taking your course and how you can help them reach their goals. Break down your course into modules or sections and decide the format of your content. Is the course better suited to be taught through videos or text lessons? Or perhaps a combination of both? By establishing your format, you can set the tone of your course, so take the time to plan it well.
Step 3: Create Your Course Content
Once your plan is set, it’s time to create the real thing. Start creating your online content! Depending on your chosen format, this may involve recording videos, writing text lessons, creating quizzes or designing downloadable resources (i.e., ebooks, templates, etc.). Here, it’s important to have your content resonate with your client. This could be by incorporating interactive elements, such as quizzes, assignments or discussions forums. It can help keep them engaged and enhance their learning experience. Make sure that it’s informative and especially, easy to understand, remember, they’re seeking your course and expertise to acquire information and knowledge easily, so avoid making it complicated. One of the best way to keep them interested and help them learn more effectively is by introducing a variety of multimedia elements.
Step 4: Set Up Your Course on Teachable
Once your course content has been created, you can start setting up your course on Teachable. Log in to your account and navigate to the “Courses”. Then, click on “Create a Course” and enter all the details of your course, including the title, description, and the pricing(s). Afterwards, upload your course content, including any videos, text, lessons and quizzes. Work on customizing the look and feel of your course so it matches your branding, and then set up pricing options, including the types, such as: one-time payments, subscriptions, or payment plans.
Step 5 Customize Your Course Page
Here you wanna make your course stand out. In order to do that, customize your course page with a compelling description and course image. Have a few images, after all, one image speaks a thousand words. You want to be able to entice your audience into taking your course. Highlight the benefits of your course and include testimonials or reviews from satisfied students. If you’re new and just starting out, it’s okay, not necessary at all, you can build your way up, and when you do get a review, simply add it then. Use Teachable’s built-in customization options to match with your branding and create a professional-looking course page that will attract all those potential students. Take all the time you need to play around with all those options, there’s no rush at all.
Step 6: Market Your Course
With your course all done and ready, it’s time to spread the word. Here you’re going to start marketing it to your target audience. Use all the channels for best results. Use social media, email marketing and other digital marketing strategies to promote your course and attract students. I also suggest to consider offering discounts or promotions to encourage early sign-ups and generate some buzz around your course. As well as maybe a referral promotion, those can go a long way. And, most importantly, use Teachable’s built-in marketing tools to create sales pages and track your sales and revenue. With that, you can view what’s working or not; and if you need to change strategies.
Step 7: Launch Your Course
Now that everything is in place and reviewed and well polished, it’s game time! It’s now time to launch your course to the world! Announce the good news (aka your course launch) on social media, your website, and other channels that will attract students. In the early weeks, it’s important you monitor your course’s performance using the analytics tools of Teachable, and engage with your students to get feedback and improve your course. With dedication and hard word, you can build a successful online/digital course business that allows you to share your knowledge and expertise with the world!
Finally Elegant Explorers, creating and selling online courses or digital downloads with Teachable is a rewarding way to share your skills and expertise with a wider audiences. By following these details steps, you can create a high quality course that will attract student and also help you achieve your mesmerizing goals! Also remember to be patient, and do not always believe in the get rich schemes that have been going around online regarding selling digital products. Good things take time and work. Remember, Rome wasn’t built in a day ;).
Are you looking to start selling online courses? Look no more. Start your journey today and unlock that great potential of yours with Teachable, right here. |